Integrated Cars.com Campaign 

Designed to drive traffic to Cars.com's booth, The Wall of Prizes made of glove compartments also leveraged banners, email blasts, print ads, and on-premise kiosks. Participants received keys to glove compartments as part of Cars.com’s direct mail campaign. The keys opened gloves for prizes upon arrival to the NADA convention. The copy was instrumental in successfully driving on-premise traffic through the crowded Las Vegas conference to the Cars.com booth.

"You'll love having more days where everything just clicks." Formed by mouse arrows and designed to drive more online activity.

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