FOCAL POINT LIGHTING's THEORY

The print and brochure copy treatment for Focal Point Lighting's Theory was also applied to the Theory website landing page. The copy approach throughout the campaign follows Theory's lead of simplicity, with form carefully following function. My concept: "These lights are so beautiful that they must be from another world—or maybe even stars." This idea led to the below headline. The print and display ads ran in Better Homes and Gardens and Architectural Digest.